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Email marketing
Email newsletters remain very cost-effective in maintaining relationships with your customers.
I recommend that you use a professional service. Why? The reputation and effectiveness of these professional email companies depends on their maintaining 'white-listed' status. White-listed means that their servers are not classified as sources of spam.
Many people still send out newsletters directly by email to their customer list. They don't realise that they should check how many customers not only just delete emails they don't want, but junk them.
Once an email is put in a junk folder, it gets reported as spam. That puts your email address at risk of being classified as a spammer
Professional services provide tools that will let you check which customer email addresses bounce (don't exist anymore), and which customers open their emails. The emails will always appear to come from you even if they are sent from the white-list server.
Professional email services make it easy to build html newsletters. It's always problematic trying to build your own. Many home-designed html newsletters will not display in numerous email clients.
I think that a cost of something like £15 a month gives you much greater ease of mind than if you try to do it all yourself.
If you don't have the time to manage your email list and email marketing campaign yourself, or you'd like some guidance, give me a call on +44 (0) 1509 650759 or write to me.
